Unlocking Growth With Smarter Marketing Attribution

Key Takeaways Most early and growth-stage startups don’t have proper marketing analytics in place to determine what activities are driving revenue. It’s critical to implement basic funnel tracking from initial visit through to revenue in order to understand what’s working. Set up Google Analytics, a marketing automation platform like HubSpot, and connect data flows across […]

Unlock Growth with a Fractional CMO: A Guide for Startups

Whether you’re a founder of an early-stage B2B startup or a marketing leader in a high-growth startup, you’ve probably heard the term “fractional CMO.” But what does a fractional CMO do? And how can they help your organization reach its marketing goals and deliver ROI? The idea of hiring a fractional CMO, or fractional chief […]